Northwest Arkansas
479-555-5555
hello@proximitynwa.com
Find Us
1011 SW A Street, Suite 207
Bentonville, AR 72712
Proximity is the connection between spaces, people, and the objects that shape our lives. It’s about the thread that weaves together art, community, design and nature – the subtle spaces between that influence how we live, work, and interact. We design with intention, balancing form and function to create spaces that feel deeply personal and uniquely yours. Every detail is considered, every element contributes to a larger story, and every space is a reflection of the people who inhabit it.
We Are Proximity
Proximity is the intersection of spaces, people, and objects, where design connects art, community, and nature, Proximity blends form and function to create personal, meaningful environments that reflect the lives and stories of those who inhabit them.
Our Ethos
Relationships to Spaces
A home is more than just a place—it’s a reflection of the emotions it evokes. The quiet moments spent in a chair so comfortable you linger a little longer, or the laughter that fills a room on a family gathering. We design spaces that reveal themselves over time, where every visit offers a new detail to discover. Each corner, each texture, each carefully chosen piece contributes to an atmosphere that feels like home—intimate, layered, and full of warmth.
Quiet Luxury
You won’t find bold logos or flashy statements here. Every piece in our spaces has a voice—but none needs to shout to be heard. We believe luxury is found in restraint, in thoughtful sourcing, and in the stories behind the work. That might mean a pair of vintage sconces discovered at a Paris flea market, or an eight-way hand-tied sofa crafted in North Carolina by a maker we’ve come to know by name. We seek out local workrooms, rising artists, and seasoned craftspeople who bring soul to every detail. Quiet doesn’t mean simple. It means intentional.
Heirloom Craftmanship
Custom is where story meets structure. Whether it’s bespoke millwork, one-of-a-kind furniture, or commissioned art, we believe in designing pieces that are made specifically for the people who live with them. These aren’t just beautiful details—they’re future heirlooms, crafted with care and intention to be passed down through generations. Thoughtfully made and built to last, each custom element becomes a natural extension of the home—so integrated, it feels like it was always meant to be there.
Personalized Experiences
At Proximity, every project begins with presence—being fully engaged with our clients and attuned to how they live. We listen carefully to their vision while also anticipating how they’ll move through and utilize their spaces. Our role is to guide, to teach what’s possible, and to craft the unique story of their home—one rooted in closeness, collaboration, and care.
We pride ourselves on responsiveness, clear communication, and the ability to work seamlessly with trades and construction teams. The result? Interiors that are not only deeply personal, but also beautifully executed.
Curated Through Our Lens
Every project at Proximity is shaped by what inspires us—travel, art, design history, and the relationships we’ve built with a network of creatives, artisans, and trusted dealers. We don’t just source; we curate. That might mean reupholstering a vintage chair in a contemporary textile, or pairing a sculptural new piece with a one-of-a-kind antique. We blend the old and the new to create spaces that feel layered, lived-in, and deeply intentional. It’s a perspective honed over time—and it’s what gives each of our projects a sense of place, soul, and story.
Sustainability
To us, sustainability goes beyond materials—it’s about the people, processes, and ethics behind every piece we bring into a home. We prioritize working with vendors and makers who value the same things we do: fair labor practices, livable wages, and environmentally responsible sourcing. From responsibly harvested woods to ethically produced textiles, we make intentional choices that support both the planet and the people who help bring our designs to life. Because creating lasting beauty means caring for every hand that touches it.
Featured Projects
Ozarks
Beaver Lake
Downtown Bentonville
North Bentonville
Our Services
Architectural Collaboration
We love partnering with architects early in the process. It’s where ideas stretch, evolve, and turn into something better than any of us imagined on our own. It’s a true back-and-forth, balancing flow, proportion, and the feeling of a space before the first finish is ever chosen.
Lighting Design
Lighting is more than function. It’s mood, rhythm, and storytelling. We obsess over it so your space feels just right, day or night.
From sculptural fixtures to layered glow, we consider how light lives in the space at every hour and from every angle.
Art Consultation
Art is personal. We help you find pieces that speak to your story, whether it’s a bold statement or a quiet moment that makes you pause. We work with galleries and independent artists to source work that fits your vision and feels collected over time, not just curated.
Custom Millwork
Built-ins, banquettes, and one-of-a-kind details. We design custom millwork that feels like it’s always belonged in your space.
It’s where beauty meets utility, tailored to your routines, your architecture, and the materials that make your home feel layered and lived in.
Commercial Design
From boutique retail to hospitality, we create commercial spaces that work hard and feel intentional. Always rooted in your brand’s story.
We think through how people move through a space, what they see first, and how each design detail supports the experience you’re creating.
Custom Furniture Design
Sometimes the right piece doesn’t exist—so we design it. Custom furniture gives us control over scale, proportion, and finish to get it just right. Every piece is tailored to your space and the way you live.
"I think that's our special sauce-
making connections with our clients to produce both personal and authentic spaces."
-Betsy Soos, MIXD Gallery Matchbook, Drop 008, Fall 2024
Betsy Soos
— Principal Designer
An Arkansas native, Betsy grew up in Little Rock before graduating from the Sam Walton College of Business. She began her career as a Merchant with Sam’s Club, where she developed a strong foundation in professionalism and client-forward service. Drawing on her business experience and eye for design, Betsy founded her own interior design firm. Her work blends modern aesthetics with timeless elegance to create environments that reflect her clients’ lifestyles and personalities.
Lily Gillihan
— Junior Designer
A Northeast Arkansas native, Lily grew up in Batesville before graduating from the Fay Jones School of Architecture and Design with her Bachelor’s in Interior Architecture and Design in May 2024. She joined Proximity in 2023 as an intern and transitioned into her full time position as Junior Designer in 2024, where she leads 3D modeling, technical drawing production, and social media curation for the studio.